{"id":6698,"date":"2023-03-15T22:04:58","date_gmt":"2023-03-15T22:04:58","guid":{"rendered":"https:\/\/www.willardpost.com\/?p=6698"},"modified":"2023-10-09T09:18:52","modified_gmt":"2023-10-09T08:18:52","slug":"buick-works-with-female-athletes","status":"publish","type":"post","link":"https:\/\/latinxpostnews.com\/index.php\/2023\/03\/15\/buick-works-with-female-athletes\/","title":{"rendered":"Buick Works with Female Athletes"},"content":{"rendered":"

Buick has the highest female buyer representation <\/b><\/span>in the industry<\/b><\/span><\/h3>\n

Five distinguished college basketball players team up with Buick to tell their stories and help drive tournament viewership<\/b><\/p>\n

Aftee dedicating last year to raising awareness around inequity in women\u2019s sports coverage, Buick is now extending its See Her Greatness campaign with new initiatives designed to increase the visibility of women\u2019s sports, drive equity and inclusion, and create platforms for women to have meaningful conversations.<\/span><\/p>\n

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Women\u2019s college basketball star Caitlin Clark is working with Buick in a digital campaign that gives prominent women\u2019s basketball players a platform to tell their own stories.<\/figcaption><\/figure>\n

\u201cAt Buick we feel an inherent responsibility to advocate for inclusivity and the equity of women, it\u2019s in our DNA,\u201d said Molly Peck, chief marketing officer, Global Buick and GMC. \u201cAs a brand, we have the highest percentage of female buyers in the industry, and a long history of supporting companies and causes that empower women. This year, we\u2019re being even more expansive in our efforts to drive recognition for these amazing athletes.\u201d<\/span><\/p>\n

Watch Me : <\/b><\/span>In the second year of the brand\u2019s See Her Greatness campaign, Buick is using digital channels to invite everyone to see the excellence of women\u2019s sports for themselves. On March 12, Buick launched a series of online ads that give five prominent female athletes a platform to tell their own stories, as they share several reasons to \u201cwatch me.\u201d The athletes included in the campaign are Aliyah Boston, Cameron Brink, Caitlin Clark, Azzi Fudd and Kiki Rice. In addition to a hero video that highlights several athletes, the campaign includes minute-long documentaries about each athlete and their personal story.<\/span><\/p>\n

Buick will make it even easier to watch this year\u2019s Women\u2019s NCAA Tournament\u00ae by implementing technology that takes the friction out of finding a live women\u2019s game. In collaboration with ESPN via Disney Advertising, Buick will launch an innovative ad campaign across the ESPN digital ecosystem throughout the Women\u2019s March Madness tournament\u00ae. Users who click on Buick ads will be directed to an ESPN Women\u2019s College Basketball Watch Hub where viewers can watch the women\u2019s tournament games and highlights2, in the hopes of driving incremental viewership.<\/span><\/p>\n

\u201cESPN has been the exclusive home of the NCAA DI Women\u2019s Basketball Championship\u00ae since 1996 and we are proud to collaborate with brands, like Buick, to further our commitment to inclusive sports storytelling,\u201d said Theresa Palmieri, vice president, Disney Advertising Sports Brand Solutions. \u201cWomen\u2019s sports coverage has been a critical piece of our business blueprint for decades and will continue to be a priority as we move into the future.\u201d<\/span><\/p>\n

For the second year in a row, Buick will run an equal number of paid ads in the women\u2019s and men\u2019s NCAA tournaments.<\/span><\/p>\n

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Women\u2019s college basketball star Caitlin Clark is working with Buick in a digital campaign that gives prominent women\u2019s basketball players a platform to tell their own stories.<\/figcaption><\/figure>\n

The brand is also sponsoring a #SeeHerGreatness challenge on TikTok encouraging users to share their own moments of greatness through trick-shots, speed and strength drills, in-game clips and other impressive feats. The challenge will be amplified by a host of talented women, across different sports and fitness ventures, participating in the challenge.<\/span><\/p>\n

TOGETHXR Collaboration:\u00a0<\/span><\/strong>To further amplify the conversation, Buick is continuing its collaboration with TOGETHXR, a women athlete-founded and female-led media company built to showcase women and girls as game changers. Over the past year, Buick and TOGETHXR \u2014 founded by renowned Olympians Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim \u2014 worked in partnership to create inclusive content aimed at increasing representation and to host live \u201cmentor huddles\u201d for viewers to witness authentic discussions between well-known female athletes at major NCAA athletic events. The next huddles will take place outside American Airlines Center in Dallas prior to the Women\u2019s Basketball Final Four games on March 31 and the Championship game on April 2.<\/span><\/p>\n

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Women\u2019s college basketball star Kiki Rice is working with Buick in a digital campaign that gives prominent women\u2019s basketball players a platform to tell their own stories.<\/figcaption><\/figure>\n

Experience Buick: <\/span><\/strong>For those attending the men\u2019s and women\u2019s Final Four and Championship games in Houston and Dallas, Buick will offer free shuttles to take fans to and from the stadiums in the cities and local surrounding sites. Interested spectators should look for one of the brand\u2019s wrapped Buick Encore GXs, Envisions and Enclaves during Final Four weekend \u2014 from March 31 through April 3 \u2014 to catch a free ride.<\/span><\/p>\n

Buick\u00a0vehicles offer sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick\u2019s award-winning customer service and sales experience, along with the Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick\u2019s unique approach to attainable luxury.<\/span><\/p>\n

Photo Caption Front Page: Women\u2019s college basketball star Azzi Fudd is working with Buick in a digital campaign that gives prominent women\u2019s basketball players a platform to tell their own stories.<\/em><\/strong><\/p>\n

(Informaci\u00f3n en espa\u00f1ol)<\/strong><\/em><\/p>\n

BUICK lanza campa\u00f1a See Her Greatness<\/strong><\/h3>\n

Buick, un conocido socio de la NCAA, ahora est\u00e1 ampliando la campa\u00f1a “See Her Greatness” <\/strong><\/em>que se lanzara en 2022 con nuevas iniciativas dise\u00f1adas para aumentar<\/span>\u00a0la visibilidad de los deportes femeninos, impulsar la equidad y la inclusi\u00f3n, y crear plataformas para una conversaci\u00f3n significativa.<\/span><\/p>\n

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Women\u2019s college basketball star Aliyah Boston is working with Buick in a digital campaign that gives prominent women\u2019s basketball players a platform to tell their own stories.<\/figcaption><\/figure>\n

La campa\u00f1a plantea un desaf\u00edo simple: Watch Me<\/strong><\/em><\/p>\n

Buick, al ser una empresa con la mayor representaci\u00f3n de compradoras femeninas en la industria, amplifica las historias personales y los logros de cinco de las mejores atletas de la liga – Aliyah Boston, Cameron Brink, Caitlin. Clark, Azzi Fudd y Kiki Rice. <\/span>Por suerte para los fan\u00e1ticos, Buick y ESPN lo est\u00e1n haciendo m\u00e1s f\u00e1cil que nunca. El d\u00eda del juego, el sitio de ESPN publicar\u00e1 anuncios que dirigir\u00e1n directamente a los espectadores al centro de transmisi\u00f3n de WatchESPN con s\u00f3lo hacer clic en un bot\u00f3n.<\/span>\u00a0<\/span><\/p>\n

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Women\u2019s college basketball star Cameron Brink is working with Buick in a digital campaign that gives prominent women\u2019s basketball players a platform to tell their own stories.<\/figcaption><\/figure>\n

Adem\u00e1s, la campa\u00f1a trascender\u00e1 a m\u00faltiples plataformas:<\/span><\/b>\u00a0<\/span><\/p>\n

    \n
  • Fiesta presencial de dos d\u00edas (24 y 25 de marzo) en The Sports Bra en Portland, Oreg\u00f3n, el \u00fanico establecimiento del pa\u00eds que transmite exclusivamente deportes femeninos. Los eventos transmisi\u00f3n especial Sweet 16 incluir\u00e1n apariciones especiales de reconocidas atletas femeninas.<\/span>\u00a0<\/span><\/li>\n
  • Pl\u00e1ticas en vivo como “reuni\u00f3n de mentores” en el American Airlines Center en Dallas antes de los juegos de la Final Four de baloncesto femenil (31 de marzo) y el juego de campeonato (2 de abril) en colaboraci\u00f3n con TOGETHXR, una compa\u00f1\u00eda de medios dirigida por mujeres y fundada por las renombradas atletas ol\u00edmpicas Alex Morgan, Sue Bird, Simone Manuel y Chloe Kim.<\/span>\u00a0<\/span><\/li>\n
  • Por segundo a\u00f1o consecutivo, Buick publicar\u00e1 la misma cantidad de anuncios pagados en los torneos NCAA femeninos y masculinos.<\/span>\u00a0<\/span><\/li>\n
  • Desaf\u00edo #SeeHerGreatness en TikTok<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Buick has the highest female buyer representation in the industry Five distinguished college basketball players team up with Buick to tell their stories and help drive tournament viewership Aftee dedicating last year to raising awareness around inequity in women\u2019s sports coverage, Buick is now extending its See Her Greatness campaign with new initiatives designed to […]<\/p>\n","protected":false},"author":2,"featured_media":6699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,21],"tags":[],"class_list":{"0":"post-6698","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-sport-deporte-race-cars-carreras"},"_links":{"self":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts\/6698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=6698"}],"version-history":[{"count":1,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts\/6698\/revisions"}],"predecessor-version":[{"id":7611,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts\/6698\/revisions\/7611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/media\/6699"}],"wp:attachment":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=6698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=6698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=6698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}