{"id":5851,"date":"2022-01-19T12:07:26","date_gmt":"2022-01-19T17:07:26","guid":{"rendered":"http:\/\/www.willardpost.com\/?p=5851"},"modified":"2022-01-19T12:07:26","modified_gmt":"2022-01-19T17:07:26","slug":"gm-cadillac-chevy-y-buick-abren-tienda-en-linea","status":"publish","type":"post","link":"https:\/\/latinxpostnews.com\/index.php\/2022\/01\/19\/gm-cadillac-chevy-y-buick-abren-tienda-en-linea\/","title":{"rendered":"GM CADILLAC CHEVY y BUICK ABREN TIENDA EN LINEA"},"content":{"rendered":"

General Motors expande su comercio digital con el lanzamiento de su tienda en l\u00ednea de autopartes\"\"<\/span><\/strong><\/h2>\n

\"\"GM ha lanzado una nueva tienda en l\u00ednea para la venta de autopartes, haciendo a\u00fan m\u00e1s conveniente su cat\u00e1logo de 45,000 piezas para mantenimiento y reparaci\u00f3n para los clientes de\u00a0Chevrolet, GMC, Buick y Cadillac. El nuevo cat\u00e1logo disponible incluye filtros de aceite, filtros de aire para motor y cabina, bater\u00edas, pastillas de frenos, bandas, mangueras de enfriamiento, escobillas para limpiaparabrisas, entre otras piezas.<\/span><\/p>\n

Como parte esencial de la inversi\u00f3n de General Motors en comercio digital, la tienda en l\u00ednea de autopartes combina lo mejor de las compras por internet y las compras f\u00edsicas en una sola experiencia. Los clientes pueden escoger entre entrega a domicilio o recoger su compra directamente en cualquiera de los m\u00e1s de 800 concesionarios participantes, en donde nuestro staff est\u00e1 disponible para responder cualquier pregunta.<\/span><\/p>\n

\"\"
GM is launching a new online parts marketplace, making its catalog of 45,000 repair and maintenance parts more convenient for Chevrolet, GMC, Buick and Cadillac owners.<\/figcaption><\/figure>\n

Las autopartes adquiridas a trav\u00e9s de la tienda en l\u00ednea de GM participan en los programas de recompensas de Chevrolet, Cadillac, Buick y GMC que otorgan puntos que pueden ser usados para pagar por piezas, accesorios o Servicios Certificados en los concesionarios participantes. Comprar a trav\u00e9s de la tienda en l\u00ednea de GM tambi\u00e9n da la seguridad a los clientes de que est\u00e1n adquiriendo piezas ACDelco y GM Genuine Parts originales que son compatibles con sus veh\u00edculos.<\/span><\/p>\n

\u201cHacer que nuestras piezas est\u00e9n disponibles en l\u00ednea marca un paso m\u00e1s en la transformaci\u00f3n de las marcas ACDelco y GM Genuine Parts\u201d, mencion\u00f3 John Roth, vicepresidente global de Customer Care and Aftersales. \u201cNuestras piezas premium est\u00e1n dise\u00f1adas con una calidad excepcional para dar confianza a nuestros clientes. El lanzamiento de este canal de ventas en l\u00ednea extiende la confianza durante la compra de autopartes\u201d.<\/span><\/p>\n

GM prev\u00e9 que para 2030 la venta en l\u00ednea de piezas y accesorios constituir\u00e1 un mercado de $40 billones de d\u00f3lares, y anticipa un crecimiento significativo en las ganancias gracias a los esfuerzos en comercio digital. En 2015, GM lanz\u00f3 la venta de accesorios en l\u00ednea vendiendo todos sus 5,000 productos de accesorios por internet.<\/span><\/p>\n

GM planea ofrecer repuestos, accesorios, productos digitales entregados y actualizados virtualmente, y suscripciones en una tienda digital \u00fanica. Por ejemplo, los clientes podr\u00e1n usar la tienda para comprar actualizaciones tales como las mejoras en el sistema de asistencia al conductor Super Cruise y personalizaci\u00f3n de temas para las pantallas en los veh\u00edculos.<\/span><\/p>\n

\u201cEstamos poniendo los servicios digitales y de software en el centro de nuestro negocio\u201d, dijo Edward Kummer, director digital. \u201cEl futuro de las ventas de GM cae en la intersecci\u00f3n entre el comercio digital y f\u00edsico. Ya sea vendiendo autopartes o veh\u00edculos, GM recibir\u00e1 a nuestros clientes en donde sea m\u00e1s conveniente para ellos\u201d.<\/span><\/p>\n

La tienda en l\u00ednea de autopartes y accesorios est\u00e1 construida sobre una de las tres plataformas base en la transformaci\u00f3n digital de GM. En el futuro, en asociaci\u00f3n con concesionarios, la Plataforma de Ventas Digitales de GM permitir\u00e1 elegir, comprar y financiar veh\u00edculos el\u00e9ctricos completamente en l\u00ednea con la opci\u00f3n de cambiar a tienda f\u00edsica en cualquier momento de su compra. De igual manera, GM est\u00e1 ampliando su plataforma de servicios de suscripci\u00f3n\u00a0para respaldar nuevas oportunidades de ingresos recurrentes con pron\u00f3sticos a hacer crecer dicho negocio. Estas iniciativas alcanzan de $20 billones a $25 billones de ingresos anuales en material de software y servicios seg\u00fan anunci\u00f3 GM en el Investor Day en octubre del 2021.<\/span><\/p>\n

Information in English <\/span><\/strong><\/em><\/p>\n

General Motors Expands Digital Commerce with Launch of Online Parts Sales\"\"<\/span><\/strong><\/h2>\n

GM is launching a new online parts marketplace, making its catalog of 45,000 repair and maintenance parts more convenient for Chevrolet, GMC, Buick and Cadillac owners. The newly available parts catalog includes oil filters, engine and cabin air filters, batteries, brake pads, accessory belts, cooling hoses and windshield wiper blades, among other parts.<\/span><\/p>\n

Building on General Motors\u2019 investment in digital commerce, GM\u2019s online parts store combines the most convenient aspects of online shopping and physical retail into one experience. Customers can choose home delivery or pick up their order at one of more than 800 participating dealers, where staff is available to answer questions. Parts purchased through GM\u2019s online store are eligible for Chevrolet, Cadillac, Buick and GMC rewards programs, earning customers points that can be used to pay for parts, accessories or Certified Service at participating dealers. Buying through GM\u2019s online store also provides customers with confidence that they are purchasing original equipment ACDelco and GM Genuine Parts that are compatible with their vehicles.<\/span><\/p>\n

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General Motors Customer Care and Aftersales reveals new GM Genuine Parts and ACDelco marketing campaign.<\/strong><\/figcaption><\/figure>\n

\u201cMaking our parts available online marks another step in transforming the ACDelco and GM Genuine Parts brands,\u201d said GM Customer Care and Aftersales Global Vice President John Roth. \u201cOur premium parts are engineered with exceptional quality to provide assurance to our customers. The launch of this trusted online sales channel extends that peace of mind to the parts-buying experience.\u201d<\/span><\/p>\n

GM forecasts that online sales of parts and accessories will make up a $40 billion total addressable market by 2030, and it anticipates significant revenue growth from its expanded e-commerce effort. GM launched online accessory sales in 2015 and sells all of its 5,000 accessory products online.<\/span><\/p>\n

GM plans to offer parts, accessories, digital products delivered over-the-air and subscriptions through a single digital storefront. For example, customers may use the store to purchase upgrades such as improved capabilities for the Super Cruise advanced driver assistance system and personalization themes for in-vehicle screens.<\/span><\/p>\n

\u201cWe are placing software and digital services at the center of every part of our business,\u201d said GM Chief Digital Officer Edward Kummer. \u201cThe future of GM retail lies at the intersection of digital and physical e-commerce. Whether it\u2019s selling parts or vehicles, GM will meet our customers where it\u2019s most convenient for them.\u201d<\/span><\/p>\n

The parts and accessories online store is built on one of three platforms that form the foundation of GM\u2019s digital commerce transformation. In the future, in partnership with dealers, GM\u2019s digital retail platform will allow customers to shop, purchase and finance electric vehicles entirely online, with the option to transition to an in-store experience at any point in the process. GM is also extending its subscription services platform to support new recurring revenue opportunities with forecasts to grow that business. These initiatives ladder up to the $20 billion to $25 billion in annual software and services revenue opportunities that GM announced at Investor Day in October 2021.\u2206<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

General Motors expande su comercio digital con el lanzamiento de su tienda en l\u00ednea de autopartes GM ha lanzado una nueva tienda en l\u00ednea para la venta de autopartes, haciendo a\u00fan m\u00e1s conveniente su cat\u00e1logo de 45,000 piezas para mantenimiento y reparaci\u00f3n para los clientes de\u00a0Chevrolet, GMC, Buick y Cadillac. El nuevo cat\u00e1logo disponible incluye […]<\/p>\n","protected":false},"author":2,"featured_media":5853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-5851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"_links":{"self":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts\/5851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=5851"}],"version-history":[{"count":0,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts\/5851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/media\/5853"}],"wp:attachment":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=5851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=5851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=5851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}