{"id":3012,"date":"2016-10-12T00:32:27","date_gmt":"2016-10-12T00:32:27","guid":{"rendered":"http:\/\/www.willardpost.com\/?p=3012"},"modified":"2016-10-12T00:32:27","modified_gmt":"2016-10-12T00:32:27","slug":"annie-leibovitz-first-car-photo","status":"publish","type":"post","link":"https:\/\/latinxpostnews.com\/index.php\/2016\/10\/12\/annie-leibovitz-first-car-photo\/","title":{"rendered":"ANNIE LEIBOVITZ FIRST CAR PHOTO"},"content":{"rendered":"

\u201cThat\u2019s Continental\u201d tagline LINCOLN Continental<\/strong><\/h3>\n

(Spanish below)<\/em><\/strong><\/p>\n

Acclaimed photographer Annie Leibovitz called on memories of childhood trips and the romance of the open road as inspiration for a series of photographs to introduce the highly anticipated Lincoln Continental, now in dealer showrooms.<\/p>\n

\u201cThat\u2019s Continental,\u201d is the tagline for a series of Leibovitz photo spreads that will appear, uncredited, in high-end print publications as well as social media feeds beginning October.<\/p>\n

\u201cWe partnered with the world\u2019s pre-eminent portrait photographer to launch the new Lincoln flagship,\u201d says Kumar Galhotra, president of The Lincoln Motor Company. \u201cAnnie Leibovitz is a photographer of substance. The rich, warm emotions her photos evoke, mirror the feelings we want our clients to experience on all their journeys in the new Lincoln Continental.\u201d\"annie2_lnc_ctn_200189\"<\/p>\n

The new Lincoln Continental is the ultimate in quiet luxury and effortless power, heralded for its superior craftsmanship, inviting interior and thoughtful design details. The vehicle has been expressly designed for discerning clients seeking a world-class driving experience.<\/p>\n

The photos for the campaign were shot in and around New York City with a small group \u2013 Leibovitz, her crew and the non-professional models \u2013 an actor, an artist, a musician and a film director (who brought along his dog, Seven, also featured in the photos).<\/p>\n

The choice of surrounding the Continental with non-professional models reflects Leibovitz\u2019 insistence on authenticity \u2013 another trait she shares with the Lincoln brand.<\/p>\n

Although the original assignment required only six photos, Leibovitz, true to her nature, researched a route and created an entire narrative that was inspired by childhood road trips she took with her father. \u201cShe said that\u2019s how she first developed her photographic eye \u2013 by looking out the back window at the horizontal framing of the landscapes of America,\u201d says Emmert. \u201cSo in the end, we have 10 different shots that tell a story with a nice backdrop of rural and urban \u2013 and all decidedly unconventional in terms of car photography.\u201d<\/p>\n

\"annie1_lnc_ctn_200187\"While the car has been completely redesigned and re-interpreted, the name \u2013 and the history \u2013 still resonates with the public. \u201cThat\u2019s why we\u2019re using \u2018That\u2019s Continental,\u2019 as our launch theme,\u201d says Emmert. \u201cIt suggests a continental approach to life, as well. Being curious, being confident, wanting to know more \u2026 it\u2019s the embodiment of Lincoln.\u201d<\/p>\n

Annie Leibovitz retrata un carro por primera vez<\/strong><\/h3>\n

\u201cEsto es Continental\u201d encabezado para el LINCOLN CONTINENTAL
\n<\/strong><\/em><\/p>\n

La aclamada fot\u00f3grafa Annie Leibovitz se remont\u00f3 a los recuerdos de viajes de la infancia y el romance de la carretera como inspiraci\u00f3n para una serie de fotograf\u00edas que presentan el esperado Lincoln Continental, ahora en los salones de exhibici\u00f3n de los concesionarios.\u00a0\"1annie-leibovitz-lincoln-roadtrip\"<\/p>\n

“Esto es Continental\u201d, es el lema de una serie de fotos de Leibovitz que aparecer\u00e1n, sin acreditar, en las publicaciones impresas de alta categor\u00eda, as\u00ed como material de comunicaci\u00f3n de redes sociales a partir del mes de octubre Octubre.<\/p>\n

“Nos hemos asociado con la prominente fot\u00f3grafa de retratos del mundo para el lanzamiento del nuevo modelo insignia de Lincoln”, dice Kumar Galhotra, presidente de The Lincoln Motor Company. “Annie Leibovitz es una fot\u00f3grafa de prestigio. Las ricas y c\u00e1lidas\u00a0 emociones que sus fotos evocan, reflejan los sentimientos que queremos reflejar a nuestros clientes en sus viajes con el nuevo Lincoln Continental\u201d, dice John Emmert, gerente del grupo de marketing de The Lincoln Motor Company. “Y en esta historia, el Continental es el personaje central que evoca un viaje memorable\u201d.\"2annieleibovitz_lincoln_roadtrip\"<\/p>\n

El nuevo Lincoln Continental es lo \u00faltimo en lujo y potencia sin esfuerzo, anunciado por su fabricaci\u00f3n de excelente calidad, sus interiores atractivos y minuciosos detalles de dise\u00f1o. El veh\u00edculo ha sido dise\u00f1ado expresamente para clientes exigentes que buscan una experiencia de conducci\u00f3n de clase mundial. Las fotos de la campa\u00f1a fueron filmadas en y alrededor de la ciudad de Nueva York con un peque\u00f1o grupo – Leibovitz, su equipo y los modelos no profesionales – un actor, un artista, un m\u00fasico y un director de cine (que trajo con \u00e9l a su perro, Seven, que tambi\u00e9n aparece en las fotos).<\/p>\n

La elecci\u00f3n de rodear al Continental con modelos no profesionales refleja la insistencia de Leibovitz en la autenticidad – otro rasgo que comparte con la marca Lincoln.<\/p>\n

Aunque la asignaci\u00f3n original requiere s\u00f3lo seis fotos, Leibovitz, fiel a su naturaleza, investig\u00f3 una ruta y ha creado una narrativa entera que se inspir\u00f3 en los viajes por carretera que en la ni\u00f1ez realiz\u00f3 con su padre.\"annie5_lnc_ctn_200193\"<\/p>\n

“Ella dijo que as\u00ed fue como se desarroll\u00f3 por primera vez su ojo fotogr\u00e1fico – mirando por la ventana de atr\u00e1s en el encuadre horizontal de los paisajes de Estados Unidos”, dice Emmert. “As\u00ed que al final, tenemos 10 diferentes tomas que cuentan una historia con un buen tel\u00f3n de fondo de las zonas rurales y urbanas – y todas decididamente originales en t\u00e9rminos de la fotograf\u00eda del autom\u00f3vil”.<\/p>\n

Mientras que el coche ha sido completamente redise\u00f1ado y re-interpretado, el nombre – y la historia – a\u00fan resuena con el p\u00fablico.<\/p>\n

“Es por eso que estamos usando ‘Esto es Continental\u2019, como nuestro tema de lanzamiento”, dice Emmert. “Esto sugiere un enfoque continental para la vida, tambi\u00e9n. Ser curioso, tener confianza, con ganas de saber m\u00e1s… es la encarnaci\u00f3n de Lincoln\u201d.\"annie3_lnc_ctn_200191\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cThat\u2019s Continental\u201d tagline LINCOLN Continental (Spanish below) Acclaimed photographer Annie Leibovitz called on memories of childhood trips and the romance of the open road as inspiration for a series of photographs to introduce the highly anticipated Lincoln Continental, now in dealer showrooms. \u201cThat\u2019s Continental,\u201d is the tagline for a series of Leibovitz photo spreads that […]<\/p>\n","protected":false},"author":2,"featured_media":3018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[],"class_list":{"0":"post-3012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-car-autos-vehiculos-driver-engine"},"_links":{"self":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts\/3012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=3012"}],"version-history":[{"count":0,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts\/3012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/media\/3018"}],"wp:attachment":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=3012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=3012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=3012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}