{"id":2956,"date":"2016-09-30T18:51:44","date_gmt":"2016-09-30T18:51:44","guid":{"rendered":"http:\/\/www.willardpost.com\/?p=2956"},"modified":"2016-09-30T18:51:44","modified_gmt":"2016-09-30T18:51:44","slug":"mercedes-benz-2016-paris","status":"publish","type":"post","link":"https:\/\/latinxpostnews.com\/index.php\/2016\/09\/30\/mercedes-benz-2016-paris\/","title":{"rendered":"MERCEDES-BENZ 2016 PARIS"},"content":{"rendered":"
\n

At Mondial de l’Automobile 2016 Dr.\u00a0Dieter Zetsche, CEO of Daimler\u00a0AG and Head of Mercedes\u2011Benz Cars, presented the company’s strategy for the mobility of the future<\/h3>\n<\/blockquote>\n

(Spanish below)<\/p>\n

At “Mondial de l’Automobile 2016”, Dr.\u00a0Dieter Zetsche, CEO of Daimler\u00a0AG and Head of Mercedes\u2011Benz Cars, presented the company’s strategy for the mobility of the future: “connectivity, autonomous driving, sharing and electric drive systems \u2013 each of these four trends has the potential to turn our industry on its head. Yet the real revolution lies in intelligently linking the four trends,” said Zetsche at the Mercedes\u2011Benz press conference in Paris. \"mb-paris-09_015_d326199\"<\/p>\n

The company is restructuring itself accordingly. The strategic orientation of Mercedes\u2011Benz Cars for the future will be brought together under CASE. CASE stands for the four pillars Connected, Autonomous, Shared & Service and Electric Drive. “To guarantee the logical fusion of all four future trends, we are bringing together the respective activities in a new, legally separate entity.
\nThis focus is aimed at achieving greater speed and effectiveness of implementation.” Zetsche unveiled the concept vehicle “Generation\u00a0EQ” as the forerunner of the new era of mobility at Mercedes-Benz. Based on an SUV, the close-to-production electric vehicle symbolises the new strategic direction. At the same time, Zetsche also unveiled the new product brand under which Mercedes\u2011Benz will bundle all its electric mobility activities in future:\u00a0“EQ”. CASE \u2013 these letters will shape the future of Mercedes-Benz Cars. They stand
\nfor the strategic pillars of connectivity (Connected), autonomous driving (Autonomous), flexible use (Shared) and electric drive systems (Electric), which will be systematically advanced and intelligently combined by the company.<\/p>\n

Already today, Mercedes-Benz Cars plays a leading role in all four areas. By bundling them into one all-embracing strategy, the company is underlining its claim to play a dominant role in the mobility of the future.\"mb-paris-04_019_d326200\"<\/p>\n

Four pillars for one comprehensive mobility offering: All activities in the area of connectivity are focused on the digital brand Mercedes\u00a0me, which gives customers access to an extensive and personalised range of services by app, website or straight from their car.<\/p>\n

\n

En el Sal\u00f3n “Mondial de l’Automobile 2016”, el Dr. Dieter Zetsche, CEO de Daimler AG y jefe de Mercedes Benz, present\u00f3 la estrategia de la compa\u00f1\u00eda para la movilidad del futuro<\/h3>\n<\/blockquote>\n

En el Sal\u00f3n “Mondial de l’Automobile 2016”, el Dr. Dieter Zetsche, CEO de Daimler AG y jefe de Mercedes Benz, present\u00f3 la estrategia de la compa\u00f1\u00eda para la movilidad del futuro: “Conectividad, la conducci\u00f3n aut\u00f3noma, de intercambio y de accionamiento el\u00e9ctrico de los sistemas – cada una de estas cuatro tendencias tiene el potencial de llevar a nuestra industria a la cabeza. Sin embargo, la verdadera revoluci\u00f3n radica en la vinculaci\u00f3n de forma inteligente de las cuatro tendencias”, dijo Zetsche en la rueda de prensa de Mercedes Benz en el Sal\u00f3n del Autom\u00f3vil de Par\u00eds 2016. La compa\u00f1\u00eda est\u00e1 reestructurando en consecuencia. La orientaci\u00f3n estrat\u00e9gica de Mercedes Benz para el futuro creando Caso. CASO<\/strong> representa los cuatro pilares Conectado, Autonom\u00eda, servicios Compartidos y de Accionamiento El\u00e9ctrico. “Para garantizar la fusi\u00f3n l\u00f3gica de las cuatro tendencias futuras, estamos reuniendo las actividades respectivas en una nueva entidad legalmente separada. Este enfoque est\u00e1 dirigido a lograr una mayor velocidad y eficacia de la ejecuci\u00f3n\u201d. El Dr.Zetsche dio a conocer el concepto de veh\u00edculo EQ generaci\u00f3n: “Como el precursor de la nueva era de la movilidad en Mercedes-Benz. Basado en un SUV, el veh\u00edculo el\u00e9ctrico lo m\u00e1s cercano a una producci\u00f3n que simbolice la nueva direcci\u00f3n estrat\u00e9gica\u201d. Al mismo tiempo, Zetsche tambi\u00e9n dio a conocer la nueva marca de producto en las que Mercedes Benz agrupar\u00e1n todas sus actividades de movilidad el\u00e9ctrica en el futuro:. “EQ<\/strong>“.\"mb-paris-16-_010_d326192\"<\/p>\n

CASO<\/strong> – estas cartas dar\u00e1n forma al futuro de Mercedes-Benz Cars. Ellos se paran en los pilares estrat\u00e9gicos de conectividad (Conectado), la conducci\u00f3n aut\u00f3noma (Aut\u00f3noma), uso flexible (Compartido) y sistemas de accionamiento el\u00e9ctrico (El\u00e9ctrico), que ser\u00e1n una combinaci\u00f3n sistem\u00e1tica y de forma inteligente avanzada de la empresa.<\/p>\n

Ya en la actualidad, Mercedes-Benz Cars juega un papel principal en las cuatro \u00e1reas. Al incluirse en una sola estrategia que abarque todo, la compa\u00f1\u00eda subraya su pretensi\u00f3n de desempe\u00f1ar un papel dominante en la movilidad del futuro. Cuatro pilares para una completa oferta de movilidad. Todas las actividades en el \u00e1rea de conectividad se centran en la marca digital de Mercedes-Benz, lo que da a los clientes acceso a una amplia gama de servicios personalizados, por aplicaci\u00f3n, sitio web o directamente desde su coche.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

At Mondial de l’Automobile 2016 Dr.\u00a0Dieter Zetsche, CEO of Daimler\u00a0AG and Head of Mercedes\u2011Benz Cars, presented the company’s strategy for the mobility of the future (Spanish below) At “Mondial de l’Automobile 2016”, Dr.\u00a0Dieter Zetsche, CEO of Daimler\u00a0AG and Head of Mercedes\u2011Benz Cars, presented the company’s strategy for the mobility of the future: “connectivity, autonomous driving, […]<\/p>\n","protected":false},"author":2,"featured_media":2964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[],"class_list":{"0":"post-2956","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-car-autos-vehiculos-driver-engine"},"_links":{"self":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts\/2956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=2956"}],"version-history":[{"count":0,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/posts\/2956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/media\/2964"}],"wp:attachment":[{"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=2956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=2956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latinxpostnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=2956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}